We recently completed a complete redesign and restructure of the Hart & Harvey Photography website.
Among many elements of the project, we focused on the information architecture, a refined user experience across multiple devices (also supporting mobile and tablet with a responsive user interface) and allow for easier content management from the backend.
Over the last few years, Hart & Harvey have made good use of Facebook by engaging with their customers on a personal basis. We were keen to utilise this into the website to give the guys some authority from the shining testimonials of previous clients.Â Without detracting from the products and services too much, the social element was key to move the website forward so we incorporated the Facebook Comments module into their blog allowing for tighter integration and engagement.
SEO was also very important to the website as wedding photography in the Midlands is highly competitive. On the previous website, we trialled a method highlighting some of the venues they have worked at. This offered several channels to generating leads, from search engine referrals but also discoverable content for potential customers looking at other venues in the area. By incorporating sample photography and Google Maps, it improves the user experience in multiple ways.
The redesigned website has been live for a few months now and has seen a huge increase in conversion for new leads, as well as received good feedback from customers at wedding fairs when informed of the mobile support.
A shining example of the value in responsive, user-focussed redesigns.